Hay Day
World's most loved farming game by Supercell
Project Overview
Hay Day is the first globally launched mobile game by Supercell. With over 800 million downloads worldwide, it has become a chart-topping-yet-calming farming experience. The team behind Hay Day selected DFour for creative concepting, flagship campaign work, and visual identity storytelling.
The Challenge
Maintaining engagement for a 10+ year legendary mobile game requires continuous creative reinvention without alienating hundreds of millions of passionate daily players.
Our Strategic Solution
We designed a multi-channel campaign system featuring vibrant character illustrations, lore-driven social assets, interactive web experiences, and high-impact launch teasers tailored for both veteran farmers and new global audiences.
Impact & Key Results
Working with DFour was effortless. Their insight-driven creativity and deep understanding of the game made the idea an instant standout. It was an opportunity we were excited to say yes to.Stefani Aarnas — Global Campaign Manager at Supercell
Project Showcase
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