Aiven

Aiven is a leader in open source data infrastructure, making powerful data tools simple for developers to use. We repositioned the brand around the people building with it, creating a new brand strategy, identity, website design, platform visualisation and brand system. Get building.

Services

Brand renewal
Brand strategy
Visual identity
Verbal identity
Animation
Brand campaign
Website design
Website content

Repositioning Aiven to developer-first

After years of rapid growth, Aiven had started to feel too corporate and too distant from the developers it wanted to speak to. We helped redefine the brand around them: more practical, more authentic to developer culture, and with less jargon. The new brand philosophy made simplicity the point and ended with a simple invitation: Get building.

Bold visual identity, crafted to feel like a playground for makers

Aiven’s new identity borrows familiar symbols from coding and developer culture. Bold colour, familiar symbols, simple iconography and playful layouts give Aiven more personality without adding complexity. Colour also helps users navigate products, tools and messages, giving Aiven a distinct look in a category full of gradients and sameness.

Extending the identity into a working brand system

For a lively, developer-first brand, we needed to take the new identity everywhere Aiven goes. That meant product logos, platform visualisation, data visualisation styles, motion, illustration, presentations and launch assets, all built into one flexible system.

Bringing it all together
on a new website

The website brought the new Aiven together in one place. We translated the identity into a flexible web design system, redesigned key pages and created reusable building blocks and templates for Aiven’s teams to keep using. The result is a clearer, more consistent website that makes Aiven’s platform feel as simple as its new brand philosophy promises.